Author Archives: Michael Cooney

About Michael Cooney

Founder and President of EngNet. Michael is passionate about online marketing for the industrial marketplace. He has specialized in online marketing for Industry since 1998. Starting 3 EngNet offices in South Africa, UK and USA that has given him unique experience how different markets work and what is needed to succeed with your online marketing.

Is Google a Monopoly – Infographic

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Strategy for Better Profits, Targeting and Conversion.

A lot of companies within the industrial marketplace ask me ”How can we get to the top of Google for our products?”  They want to be found for search terms like ‘pumps, valves, heat exchangers, mixers, drives, PLC’s or power … Continue reading

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Can You Visualize Your Online Marketing Success?

People struggle to visualize what a new kitchen will look like, that is why they stage houses to show people what the empty house could look like. Many people just can’t visualize what the house could be, so the clever … Continue reading

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Cloning Me didn’t work, all I got was frizzy hair!

Is your time management like mine? You start something and before you get into it the phone rings, you get an email or a colleague walks into your office to send you on another tangent…   You know you are … Continue reading

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Beware of Facebook Instant Personalization Pilot Program

I visited the PCWorld website to read an article and noticed that on the top of the screen it had “Michael … Sign Out | My Account” From PCWorld website That’s strange I thought, I have never signed up for … Continue reading

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Want to see a $20,000 Logo?

Do I think too small? Is my perception of value skewed? I read this blog post from Chris Brogan, what caught my eye was this excerpt…. “Let’s talk about my logo for a moment: This was designed by stresslimitdesign, and … Continue reading

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Will I Remember You? How To Stand Out In This Busy Marketplace

This weekend I watched Iron Man 2 and do you know what made the movie for me? No, it wasn’t Robert Downey Jr. or Gweneth Paltrow.  The star of the movie was ‘Mickey Rourke’, when you watch the movie you’ll see … Continue reading

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Social Media Vs. Search Engine Marketing

I’m not the first to jump into a new technology.  When there is a new release of software I wait for the dust to settle. I let the hype die down and give it a little time to get all … Continue reading

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Guess What Facebook? Keep My Personal and Professional Life Apart

In the online marketing world, the social media companies are buzzing with excitement and hype, social media is hitting critical mass. Last week facebook launched a whole lot of new features that set the twitter world a buzz. We are running a … Continue reading

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Website Lessons Learned from Professional Golfers

I only really have time for one sport at a time, my wife says “one obsession at a time”.  For me to enjoy a sport I need a goal where I can engage my mind and work toward a goal. … Continue reading

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