Comments for Fearless Industry

Comment on Strategy for Better Profits, Targeting and Conversion. by Rick Thompson

Rick Thompson — Thu, 20 Oct 2011 06:27:13 +0000

Long tail search terms will always produce better, more precise results

Comment on Is Google a Monopoly – Infographic by Rick Thompson

Rick Thompson — Thu, 20 Oct 2011 06:24:30 +0000

Hi Michael,

Nice to come across your blog. You did a very nice job helping our company get good page rankings.

Comment on Social Media Vs. Search Engine Marketing by Samantha Crew

Samantha Crew — Sat, 25 Jun 2011 11:00:43 +0000

Absolutely Great post! A proven effective media when it comes to all kinds of marketing and non-marketing activities is being presented through the internet these days and that is what we call the Social Media.
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Comment on Contact Me by Strategy for Better Profits, Targeting and Conversion. « Fearless Industry – Business, Marketing and the Web in Industry

Thu, 17 Jun 2010 02:56:10 +0000

[...] Contact Me [...]

Comment on Want to see a $20,000 Logo? by Michael Cooney - EngNet

Michael Cooney - EngNet — Mon, 07 Jun 2010 07:15:55 +0000

When I started writing the post I was thinking “$20,000 for a logo, that is ridiculous!”, but after looking at logo design a little closer. I realized that if you are going to spend a substantial amount of money branding your company, it's a good idea to make sure your logo has been given a lot of thought.

Did you notice that since the Chris Brogan post he now has a new and much simpler logo. The $20,000 logo is gone! What does that tell you? Is the new logo from 99designs? Does that mean the $20,000 logo has been replaced by a $300 logo….Sometimes you don't need to spend a lot to get what you want, sometimes you strike it lucky and get an awesome logo for a couple hundred bucks.

Comment on Can You Visualize Your Online Marketing Success? by Michael Cooney - EngNet

Michael Cooney - EngNet — Mon, 07 Jun 2010 07:10:04 +0000

I have been turning that idea around in my head since the blog post “How do we Stage an Online Marketing Strategy?” It's got me thinking what I can do better to to help clients visualize what their online marketing could be, if they jumped in with both feet.
Thanks for your comments.

Comment on Want to see a $20,000 Logo? by Ricardo Bueno

Ricardo Bueno — Sat, 05 Jun 2010 11:35:00 +0000

I would pay good money to have a good logo designed. Would I sign off right away on a $20,000 check to get it done…I'm not so sure. I'd probably want to see some drafts first and go through the creative process.

I think long-term for anyone looking to take their brand seriously and develop it over the long-haul, it's well worth the investment.

On another note, I didn't know that about the Nike logo – GREAT story!

Comment on Can You Visualize Your Online Marketing Success? by Ricardo Bueno

Ricardo Bueno — Sat, 05 Jun 2010 11:30:37 +0000

You know, I've never actually phrased the question this way but I like it: "How do we Stage an Online Marketing Strategy?"

We use case studies, educational materials in the form of ebooks and webinars to walk our clients through the process of placing their businesses on the web (my company specializes in web designs; blogs for the real estate industry). Sometimes that message is communicated clearly, other times, not so much.

In any case, as I said above, I like the way you've phrased the question and well, it's good food for thought moving forward... So thank you.

Comment on Social Media Vs. Search Engine Marketing by Michael Cooney - EngNet

Michael Cooney - EngNet — Wed, 02 Jun 2010 18:48:52 +0000

Kavi, Thanks for your comment.

I would like to hear more about your targeting strategies on Social Media. My post was more aimed at the PPC advertising model and I'm aware that there are many strategies people use to target social groups.
I would really like to hear about all the unique and interesting targeting methods used in social media.

Comment on Social Media Vs. Search Engine Marketing by Kavi

Kavi — Tue, 01 Jun 2010 18:56:03 +0000

Insightful article, but I don't know if I agree with your point RE: social isn't targeted.

A good social media outreach strategy includes focus and targeting. It involves listening and observing where the conversations are happening, and then using various outreach and conversational tactics that will influence the user to interact with your brand or service. You have to target it by what the user is into (like you said, interests), but also what they're talking about and what type of person they are. All this is detrimental to listening.